Professional Copywriting
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#2 – Professional Copywriting
What I like writing is anything to do with your business, your people, your products or your customers.
I particularly enjoy copywriting for marketing campaigns about: great graphic and product design, breakthrough technology, cutting edge products, clean ‘n green sustainable products and projects, fine food and wine, bespoke craftsmanship, worthy causes and brilliant people.
At this point, SEO is part of the job. Anything that goes online – which at this point is practically everything – must be written with careful attention to the overall keyword strategy and search engine optimization. So I do that.
Here are links to an interview, a magazine article and a sales brochure.
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