Qualitative Market Research | Competitive Market Research | Market Research Services

#1- Market Research

I do qualitative market research and analysis for every project.

Copywriting worth reading, especially copywriting whose purpose is to lead the reader to your solution, depends on understanding the subject matter, the audience and the competitive landscape.

Market research is an essential first step in positioning and is a source of valuable insights to inform new business development strategies.

I also provide topical market research for presentations and reports.

Most of the market research is presented in the form of a mashup using an easy to read narrative copywriting style. You can get a good sense for the approach in the research samples and the Blog.

I maintain a Nexis account, have a number of specialized search and cataloging applications, and am constantly adding to my list of specialized reference sites.