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From the monthly archives:

January 2010

Riding With
The Linchpin – Review

January 28, 2010

In December I was invited to be one of 3,000 people to receive a free advance copy of Seth Godin’s book, Linchpin.
In exchange I…

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The Hidden Cost Of Online Marketing

January 25, 2010

The biggest barrier to the creation of online marketing tactics is not budget. The biggest problem is a lack of internal resources to implement and manage the project.

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Don’t Touch That Dial!

January 19, 2010

An engaging, fast growing communication medium that can be created by anyone; and distributed for free. That offers savvy companies a chance to leapfrog their competitors, not just in the battle for hearts and minds but for Number One page rank too. Too good to be true? You tell me.

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OMG – What’s An OmniGraffle? Review

January 13, 2010

OmniGraffle is a fabulous tool for a copywriter or a creative director or pretty much anybody who needs to use – or wants to use – diagrams to develop and share their ideas.

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Clam and Mussel Pasta

January 12, 2010

My good friend Jennifer is the muse behind “se mangia” (let’s eat). One day over lunch she pointed out that a lot of our clients not only love great food, but like us, they also love to cook…

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Introducing The Social Media Funnel

January 4, 2010

I coined the term, social media funnel, to describe how social media can be incorporated into the buying funnel. Note that I am deliberately pairing social media with the buying funnel because both social media and the buying funnel concepts are pull models.

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Hello World!

January 4, 2010

This blog focuses in that grey intersection of sales and marketing where lots of very bright people work but very few writers venture. It is precisely where Web 3.0 is emerging. I hope that you will find it worthwhile and that you will visit often. I very much hope to foment discussion and engage you in commentary…

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